When I was a kid, Trolls were these weird looking doll things with hair you could spike up and were naked half the time.
If you mention the word “Trolls” now, you get a very basic description of a person who spews unpopular, often controversial and hateful speech at others via various platforms on social media.
It’s a mess… Seriously. They’re everywhere too! They multiply like rabbits and as a small business owner, it could get overwhelming at times!
So what’s a home based business owner to do? What other Social Media Etiquette is there to deal with?
Let’s talk about those shall we? Here are my Top 5 Social Media No-No’s:
- Don’t Feed the Trolls. Seriously. Don’t. It’s the MOST counterproductive thing that you can do. Why? A) That’s what they want you to do B)It makes you look silly and you will lose respect of your prospects for feeding into their game. C) It kills your positive energy. If you find yourself just chomping at the bit to reply to a troll, then make it a positive post (i.e: Thanks so much for your post! Have a fabulous day!) . DO NOT become defensive. You’ll slip into their trap that way.
- Posting too much about the “Gray” area. The “Gray” area are the controversial posts that you see dealing with political and religious topics where you KNOW people are going to get riled up. These types of posts are basically just putting up a red flag to your prospects. I’m not saying that there isn’t a right time to post them and be tactful about it, however just put yourself in your prospects shoes for a minute.
- Too many Selfies/Food Posts/Etc: A selfie or a food post (especially if you go to a killer restaurant or something) periodically is fine. These types of posts make you feel more relateable to your audience and are often most engaging. Too many though?? People are going to wonder if all you do all day is eat and take pictures of yourself. Unless you are about to launch your own cooking show or are an aspiring chef, please keep the food posts to a minimum. As for the selfies? Ahhh…. that’s another topic for another blog post.
- Spamming your link everywhere/posting about your business everywhere/The Inevitable Pitch Pitch Pitch Pitch PITCH!: Spamming your link is not cool yall. So just stop it. Whoever first said that this was a good idea was really wrong. Might it work sometimes? Possibly. But you’re going to get more tire kickers and nosey people than people who would ACTUALLY be good at your business. Plus, this is Prospect Repellant. Same goes for posting about your business everywhere. This is such a SELF SERVING action. I get it. You need to make sales to get $$ to keep rolling. I’ve been there. However, some people may just buy out of pity and most others will just flat out ignore you. You’re not going to make repeat sales or gain team members but engaging in this activity. Also, please dont pitch your friends unless they ask you to. You’re going to enter the NFL (No Friends Left) if you keep doing that.
- Adding people to groups without their permission. I haven’t seen it as much lately but I remember a time when this no-no was spreading like wildfire! Now I have NO problem if we’re friends and you want to ASK ME to support you in your new endeavor. I LOVE supporting my friends and their small businesses. However, it’s quite different when you add me to your group without my permission. Such a turn off.
Hope that this helps a bit to navigate through social media, especially if you are launching your business for the first time. I have a feeling that some of these no-no’s are what you HAVE been hearing are the things to do.
As always, feel free to like, share, and comment if you found value!