First off, click HERE to watch my new video… It’s my One Minute Sales Tip of the Day….
So let’s dive in a little bit to this: “Be Interested, NOT Interesting”. I had heard this phrase from a gentleman named Todd Falcone and it’s just applicable to ANY sales business whether it’s B2B Sales, Network Marketing, Direct Sales, Etc.
I’m sure you’re saying, “But I need to be interesting in order to keep the conversation moving!”
No, you don’t. Sure, it’s cool to sound like you have a lot going on for you but it’s annoying to your customer. Trust Me. You’re MUCH better at not spilling all the beans till you really have established a relationship.
Customers, Prospects, Clients, however you categorize them care about one thing: THEM. They also care about what you can do for THEM. Last time that I checked, there was not a “U” in THEM. Being genuinely interested in your customer sets you apart in a world where we’re so fast paced, people forget the art of the conversation.
Think about what you would like to be asked if someone was trying to get to know you and your business for the first time. If you are doing a Face to Face call (In Real Life or on Skype), then make sure you have a small list of questions (Open ended preferably) before you go in. If you are chatting with this person online (hopefully you are on Skype or Google Hangout), then take a moment either before or during the conversation to check out their business page or Facebook profile. If it’s a Cold Call, then by all means PLEASE do some research before hand.
Mastering the art of being Interested rather than Interesting will not only have people loving you from the get go, but also will net you sales and a customer for life.
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